Convert More Prospects Into Customers Get More Revenue Per Sales Rep

If you use Direct Sales Reps or Distributors I'll help you increase your top-line sales by converting more prospects into sales and generate more revenue by every sales rep

Increase Revenue

Revenue growth is essential for every business. Create a compelling buying path for your customers. Equip your sales team with the value messaging and sales process your prospects and customers desire

Increase Conversions

More sales requires better leads, higher conversions of leads into opportunities and higher win rates for those opportunities. Align a Lead-to-Sales funnel process with your prospect's buying behavior to increase sales.

Increase Profits

You'll have a proven process to clarify and direct your Salesforce. You'll get Profit Tools that aligns the profit goal of the business with the Salesforce.  Both your top-line number and the profits of your business will increase.

Some of the companies that I’ve worked with...
It's the Process, Not You...

The Lead-to-Sales process works because it doesn’t try to fix you. You have years of experience and have built a successful business. You don’t need to be fixed. The system does. The breakthrough in our system is that sales professionals have a track to run on based on investments you are making. Salespeople no longer have to generate their own plans or messaging based on a 'top down' growth target.

Many businesses have made millions of dollars using the Lead-to-Sales framework and marketing system. Hundreds of salespeople have increased their production, crushed their quotas and become leaner more effective selling professionals. Create a selling force - whether you have direct reports working in the field or distributors selling for you.

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Use my experience to benefit your sales


For those of you who don’t know me, my name is Russ Emrick, and I’ve been creating high performing sales teams in the medical device and healthcare space for the past 25 years.

I’ve worked within companies, and been an outside “hired gun” to turn around disastrously under-performing sales teams. I’ve worked with giant OEMs like GE, Konica Minolta, and dozens of smaller companies doing between $3M - $300M in revenue. I started a successful Imaging sales and service business and sold it during the PSS merger-mania. For two years I was President of NHD, at the time the largest independent service association in the United States.

In 2015 I started a consulting firm to help sales managers, salespeople and companies convert more leads into clients and improve sales performance. I've worked with 119 and counting OEMs, distributors, and Medical Device Sales and Service organizations and coached hundreds of sales professionals. If you're aggressively looking to improve your sales, convert more prospects into customers, and want more profitable revenue we should talk.

I'd love to talk about what matters to you.