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  • Sales is Hard – but Take A Moment…

This may seem like a strange post for a Sales Blog but it deserves some of your time. Sales can challenging. In the whirlwind of daily life sometimes it makes sense to step back and reflect on how great we have things – and the WHY. Below is a true story, an encouraging story of just how blessed we are to be not only in Sales, but to be Americans.

Challenges yes, but we live in a place that gives us even the opportunity for those.

Today is Veteran’s Day.

In September of 2005, on the first day of school, Martha Cothren, a History teacher at Robinson High School in Little Rock, did something not to be forgotten.  On the first day of school, with the permission of the school superintendent, the principal and the building supervisor, she removed all of the desks in her classroom. When the first period kids entered the room they discovered that there were no desks.  ‘Ms. Cothren, where are our desks?’
She replied, ‘You can’t have a desk until you tell me how you earn the right to sit at a desk.’

They thought, ‘Well, maybe it’s our grades.’  ‘No,’ she said.
‘Maybe it’s our behavior.’ She told them, ‘No, it’s not even your
behavior.’

And so, they came and went, the first period, second period, third period. Still no desks in the classroom. Kids called their parents to tell them what was happening and by early afternoon television news crews had started gathering at the school to report about this crazy teacher who had taken all the desks out of her room.

The final period of the day came and as the puzzled students found seats on the floor of the desk-less classroom. Martha Cothren said, ‘Throughout the day no one has been able to tell me just what he or she has done to earn the right to sit at the desks that are ordinarily found in this classroom. Now I am going to tell you.’

At this point, Martha Cothren went over to the door of her classroom and opened it. Twenty-seven (27) U.S. Veterans, all in uniform, walked into that classroom, each one carrying a school desk. The Vets began placing the school desks in rows, and then they would walk over and stand alongside the wall. By the time the last soldier had set the final desk in place those kids started to understand, perhaps for the first time in their lives, just how the right to sit at those desks had been earned.

Martha said, ‘You didn’t earn the right to sit at these desks. These heroes did it for you. They placed the desks here for you. They went halfway around the world, giving up their education and interrupting their careers and families so you could have the freedom you have.  Now, it’s up to you to sit in them. It is your responsibility to learn, to be good students, to be good citizens. They paid the price so that you could have the freedom to get an education. Don’t ever forget it.’

By the way, this is a true story. And this teacher was awarded Veterans of Foreign Wars Teacher of the Year for the State of Arkansas in 2006. She is the daughter of a WWII POW.

Let us always remember the men and women of our military and the rights they have won for us. Blessings abound in our USA!

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Sales is Hard – but Take A Moment…

Russ Emrick


Hello, welcome. I'm Russ Emrick and I've been in the Medical Device industry for over 30 years working for both OEMs and Resellers. I hope you find the information here useful. My goal is to help companies and salespeople be more successful in sales.

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